{"title":"All Products","description":"\u003cp\u003eThe full Berel's range — herring, cured salmon, and catering boards. All made in Jerusalem.\u003c\/p\u003e","products":[{"product_id":"schmaltz-herring","title":"Schmaltz Herring","description":"\u003cp\u003eOld school. The way it's supposed to be. Schmaltz herring is the foundation — rich, full-flavored, and exactly what a Shabbat table should have.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand-cured in Jerusalem\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eFresh every week\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245279014955,"sku":"BHC-SCH-001","price":8.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/p_h_3.jpg?v=1782686293"},{"product_id":"swedish-schmaltz","title":"Swedish Schmaltz","description":"\u003cp\u003eSchmaltz herring the Swedish way — a cleaner cure, slightly lighter, with the Scandinavian touch that makes it distinctive. A favorite for those who want something a little different from the classic.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand-cured in Jerusalem\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eFresh every week\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245279146027,"sku":"BHC-SWS-001","price":8.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/p_h_5_10e7add8-a82e-4eef-8f53-9670995a4e6d.jpg?v=1782686291"},{"product_id":"jalapeno-herring","title":"Jalapeño Herring","description":"\u003cp\u003eFor those who like their Shabbat table with a little heat. Jalapeño herring — cured in-house with fresh jalapeño peppers for a clean, bright kick that doesn't overpower the fish.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand-cured in Jerusalem\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eFresh every week\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245279473707,"sku":"BHC-JAL-001","price":8.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/p_h_4.jpg?v=1782686274"},{"product_id":"swedish-jalapeno","title":"Swedish Jalapeño","description":"\u003cp\u003eSwedish-style herring meets jalapeño heat. A lighter cure with a spicy finish — the combination that shouldn't work but absolutely does.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand-cured in Jerusalem\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eFresh every week\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245279637547,"sku":"BHC-SWJ-001","price":8.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/p_h_15.jpg?v=1782687942"},{"product_id":"cracked-pepper-herring","title":"Cracked Pepper Herring","description":"\u003cp\u003eBold cracked black pepper cured right into the herring. Aromatic, sharp, and deeply satisfying. One of our most popular varieties for good reason.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand-cured in Jerusalem\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eFresh every week\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245279768619,"sku":"BHC-CPH-001","price":8.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/p_h_6_08d56d4b-52fd-4e6a-839f-cb34e2bcf821.jpg?v=1782687967"},{"product_id":"swedish-cracked-pepper","title":"Swedish Cracked Pepper","description":"\u003cp\u003eThe Swedish cure with cracked pepper. Lighter than the classic version, with the pepper coming through clean and bright. A sophisticated choice for the fish table.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand-cured in Jerusalem\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eFresh every week\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245279866923,"sku":"BHC-SCP-001","price":8.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/p_h_7.jpg?v=1782686288"},{"product_id":"cream-herring","title":"Cream Herring","description":"\u003cp\u003eHerring in a rich, smooth cream sauce. Mild, indulgent, and impossible to stop eating. The one that converts people who think they don't like herring.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand-cured in Jerusalem\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eFresh every week\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245280030763,"sku":"BHC-CRH-001","price":8.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/p_h_9.jpg?v=1782688084"},{"product_id":"spicy-cream-herring","title":"Spicy Cream Herring","description":"\u003cp\u003eAll the richness of our cream herring, with a slow-building heat that sneaks up on you. Exactly what it sounds like — and better than you'd expect.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand-cured in Jerusalem\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eFresh every week\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245280161835,"sku":"BHC-SCR-001","price":8.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/ph8.jpg?v=1782688161"},{"product_id":"honey-mustard-herring","title":"Honey Mustard Herring","description":"\u003cp\u003eSweet honey, sharp mustard, smooth herring. This one surprises everyone who tries it — it works better than it has any right to. One of our most-gifted varieties for Yom Tov.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand-cured in Jerusalem\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eFresh every week\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245280391211,"sku":"BHC-HMH-001","price":8.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/p_h_2.jpg?v=1782688211"},{"product_id":"spicy-honey-mustard","title":"Spicy Honey Mustard Herring","description":"\u003cp\u003eHoney mustard with a kick. The sweet-sharp-spicy combination that's become a firm favorite on the Berel's table. Don't knock it until you've tried it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand-cured in Jerusalem\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eFresh every week\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245280423979,"sku":"BHC-SHM-001","price":8.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/p_h_10_757500f0-29a7-40bb-9cfd-7abf889457cd.jpg?v=1782688267"},{"product_id":"cream-salmon","title":"Cream Salmon","description":"\u003cp\u003eCured salmon in a light cream sauce. Delicate, fresh, and clean — the one for people who want something a little more refined on the Shabbat table.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand-cured in Jerusalem\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eFresh every week\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245280489515,"sku":"BHC-CRS-001","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/p_h_1._3118d5d6-bac8-4a1f-a98f-d66a20500f91.jpg?v=1782688314"},{"product_id":"classic-salmon","title":"Classic Salmon","description":"\u003cp\u003eOur classic cured salmon. No tricks, no gimmicks — just well-cured fish done right. The benchmark against which everything else is measured.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand-cured in Jerusalem\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eFresh every week\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245280620587,"sku":"BHC-CLS-001","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/p_h_12.jpg?v=1782688355"},{"product_id":"spicy-salmon","title":"Spicy Salmon","description":"\u003cp\u003eCured salmon with a serious chilli kick. Bold, fresh, and deeply satisfying. The one that disappears first at every kiddush.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand-cured in Jerusalem\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eFresh every week\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245280784427,"sku":"BHC-SPS-001","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/p_h_11_9cd69f62-71cd-4a8e-9128-6fc0759bdea1.jpg?v=1782688394"},{"product_id":"sticky-salmon-bits","title":"Sticky Salmon Bits","description":"\u003cp\u003eOur most addictive product. Small cured salmon pieces with a sticky, caramelised finish. The one people order once and then order every week. Consider yourself warned.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHand-cured in Jerusalem\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eFresh every week\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245281734699,"sku":"BHC-SSB-001","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/p_h_13.jpg?v=1782688475"},{"product_id":"dill-pepper-salmon","title":"Dill Pepper Salmon","description":"\u003cp\u003eFresh dill and cracked pepper — the combination that makes cured salmon sing. Aromatic, herby, and exactly what a proper fish spread needs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHand-cured in Jerusalem\u003c\/li\u003e\n\u003cli\u003eNo preservatives\u003c\/li\u003e\n\u003cli\u003eFresh every week\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245282816043,"sku":"BHC-DPS-001","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/p_h_14.jpg?v=1782688530"},{"product_id":"cured-salmon-board-small","title":"Cured Salmon Board — Small","description":"\u003cp\u003eA beautifully arranged cured salmon board for smaller gatherings. Multiple salmon varieties, styled and ready to serve. Order by Thursday, arrives Friday morning.\u003c\/p\u003e\u003cp\u003eServes approximately 10–15 people.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMultiple cured salmon varieties\u003c\/li\u003e\n\u003cli\u003eArrives presentation-ready\u003c\/li\u003e\n\u003cli\u003eJerusalem delivery included\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245282947115,"sku":"BHC-BSS-001","price":95.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/WhatsApp_Image_2026-06-15_at_16.05.46_3.jpg?v=1782761703"},{"product_id":"cured-salmon-board-medium","title":"Cured Salmon Board — Medium","description":"\u003cp\u003eOur mid-size cured salmon board — the most popular choice for Shabbat meals and smaller simchos. Generous portions, multiple varieties, presentation-ready.\u003c\/p\u003e\u003cp\u003eServes approximately 20–30 people.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMultiple cured salmon varieties\u003c\/li\u003e\n\u003cli\u003eArrives presentation-ready\u003c\/li\u003e\n\u003cli\u003eJerusalem delivery included\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Berel's Herring Co.","offers":[{"title":"Default Title","offer_id":44245283012651,"sku":"BHC-BSM-001","price":128.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0694\/4430\/4939\/files\/p_fish_board_med_c04bfa51-e155-406c-a9c7-5af2d53791da.jpg?v=1782761803"},{"product_id":"cured-salmon-board-large","title":"Cured Salmon Board — Large","description":"\u003cp\u003eThe full spread. 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